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The answer to these questions was include great implications for the luxury market. As the nation’s pleasure creators struggle to make a income in vogue, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey record, perfumes and cosmetics are a “flagship” organization that can generate rise in many other categories for pleasure brands.
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The scenario of Burberry, which took its attractiveness organization in- home under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s registration partnership with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s purchase of Creed at a 14- times sales multiple in October also made investors sit up and take notice.
